|
Price What is the selling price? Explain how you arrived at the end price, manufacturing cost and margin. Marketing Plan Outline your marketing strategy. How do you expect to achieve this result? How much do you expect to spend on sales/marketing over the next 12 months? How are you going to approach the market, what is your budget? What will make people notice you? Marketing Channels What are your channels to market? How are you going to sell your product/service? Develop your answers into a coherent explanation of how your product/service will get to your customers. Sales Tactics What market sectors will you be targeting? How are you going to close deals and which markets will you approach? PR Plans What use do you expect to make of PR and how will build awareness?
Back to Business Plan Sections
|