Fever-pitch bids for angels’ cash - Featured In The Sunday Times

Angels Den was featured in this weekend's Sunday Times:

After watching Al Gore's documentary film An Inconvenient Truth, Victoria Atherton vowed to set up a business to help consumers cut their carbon emissions. Hearing about a new generation of energy-efficient electric scooters, she did some market research, quit her job and began writing the plan for her business, called Urbanites + Scooters.

Reluctant to pay 11% for a bank loan, Atherton decided to get the £130,000 she needed from private investors. She is not the only entrepreneur to try this at a time when bank lending is expensive and hard to secure. An increasing number of established businesses as well as start-ups are looking to private investors for funding, according to Bill Morrow, co-founder of Angels Den, an innovative network linking entrepreneurs with private investors.

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